aspectLED eCOMMERCE WEBSITE DESIGN

PROJECT SCOPE & OVERVIEW
Complete redesign and UX upgrade of a live eCommerce site, including navigation overhaul, UI system refresh, and improved site‑wide user flow. The existing site suffered from difficult navigation and inconsistent brand presentation. In a two‑phase project — first a platform upgrade, then a full UX/UI rebuild — I redesigned the site to better meet customer needs. The result was a clean, intuitive shopping experience that aligns with brand identity and makes product discovery and purchase easier.

MY ROLE

I led wireframing for the homepage, product pages, blog, landing pages, cart & checkout flows. This included building a new UI system and restructured site navigation. I collaborated closely with developers to ensure design implementation matched the intended UX. With team feedback, collaboration, and user testing, we launched a polished, user‑friendly site that went live in 2023.