TCO DIGITAL DESIGN
ICONOGRAPHY
The goal of this project was to create a cohesive custom iconography system that unifies the brand across web, mobile, and print. The result is a versatile, reusable library that enhances user comprehension, strengthens the visual identity, and elevates the overall design system.
MY ROLE
I translated concepts into polished vector icons, establishing a consistent style, stroke weight, and visual hierarchy. I ensured each icon was scalable, accessible, and legible across multiple sizes and devices. I collaborated closely with my design team and business partners to build out the system for a launch across web and mobile interfaces.
GLOBAL CAMPAIGN AD CREATIVE
The goal of this project was to design a cohesive suite of ads that captured brand messaging and engaged audiences across multiple platforms, including digital and out of home. The campaign included both static and animated social assets as well as billboards, resulting in a visually consistent set that drove attention and brand awareness.
MY ROLE
I developed concepts and executed both static and animated creatives for social media, digital ads, and billboard placements, ensuring each design aligned with the campaign’s messaging and visual standards. I researched and applied eye-catching, ADA-compliant colors to enhance accessibility while maintaining brand consistency. I optimized layouts, typography, and animation timing to maximize clarity and engagement across formats. I collaborated with marketing and media teams to adapt the creatives for various channels and sizes, ensuring seamless implementation across web, social, and billboard.
